INSTAGRAM POST - EVENT PROMOTION

📢WE KICK OFF RAFTING SEASON IN A MONTH!

Sorry not sorry but we are pretty excited. Kick Off Weekend happens April 15-16th and that is exactly a month away. Oh, what a joy it is! (Okay, tomorrow it's a month away but like we said, we are just too excited.)

We still have a few spots for the weekend shenanigans, so you should go sign up at the link in our bio. The weekend includes:

🏕Two nights camping at @talloaksohiopyle
🌊 Two days of rafting—Saturday on the Lower Yough & Sunday on the Cheat
🍽 A warm meal on Saturday
🎶 A full out party with live music at @fallscitypub
🤿Wet suits, splash jacket and snorkel rentals (just kidding about the snorkels)

Come celebrate the most wonderful time of year with us 💃💃💃💃💃

#wildernessvoyageurs #kickoff #rafting #whitewaterrafting #whitewater #youghioghenyriver #loweryough #raft #cheatcanyon #cheatriver #visitpa #ohiopyle #ohiopylestatepark #ohiopylepa #wildandwonderfulwv

INSTAGRAM POST - BRAND VALUES

Spring is the time of year where ramps pop up on the forest floor, birds nest, and new bike guides are born.

Our newest faces have been working hard to grow into big strong guides! Every spring, new guides come to Ohiopyle to learn the ins and outs of biking vacations.

It all culminates in a mock tour on the GAP. Our senior staff LOVE to throw crazy scenarios at the trainees, like flat tires... so many flat tires. But also, first aid scenarios and lost bikers.

All this training ensures that you have a great and safe time on your vacation!

#wildernessvoyageurs #biketour #guidetraining #bikeguide #guidelife #greatalleghenypassage #GAP #bikingvacation #railtrail #bikelife #biking #biketravel #travel

INSTAGRAM POST - CONTEST

The Backpackers Shop Adventure Challenge TASK 6: Try a new outdoor activity.

After years of wanting to try it, our social media manager @jillybirdadventures recently tried out mountain biking at Mill Stream Reservation. Although she got some scrapes and bruises, Jilly is ready to get back out there and do it again. And again. And again.

What outdoor activity are you interested in trying for the first time? Tag us @thebackpackersshop and use hashtag #bpshopadventures so we can share your progress during the Adventure Challenge!

This post was part of a contest urging the shop’s followers to complete 10 outdoor-oriented tasks, tag the shop, and use our hashtag. The contest’s goals were to increase reach and engagement with the brand and produce user generated content for the social channels.

INSTAGRAM REEL - TRENDING AUDIO

Sometimes we are cheerleaders just as much as guides. Our pom poms look oddly like a bag of rope though...

On our guide escorted trips, the guide's job is to help you through the rapids and keep you safe on the river. Sometimes it takes some hype! 📣📣

#wildernessvoyageurs #ohiopyle #loweryough #rafting #whitewater #whitewaterrafting #whitewaterismagic #youghioghenyriver #ohiopylestatepark #raft #visitpa #laurelhighlands

Using trending audio and relatable content, this reel boosted reach and engagement significantly. Guides, popular whitewater accounts, and our community shared and interacted with this reel, leading to it’s success

INSTAGRAM REEL - TRENDING TEMPLATE

The Official Cheat Canyon Trailer

Come see the full length version with us, it's pretty immersive 😉

#cheatriver #cheatcanyon #wildernessvoyageurs #westvirginia #wildandwonderfulwv #wildandwonderful #westvirginiawhitewater #rafting #westvirginiarafting #whitewater

Ohiopyle Rafting Season 2022 - Wilderness Voyageurs

Start looking forward to rafting next year: https://www.wilderness-voyageurs.com/

Thank you for making us #1 on the Yough 12 years running! What an unforgettable 2022 whitewater rafting season. We are forever grateful for the tens of thousands of smiling faces we get the pleasure to take down 7 sections of rivers in 3 different states, including the Youghiogheny River, Cheat River, Savage River and more!

Check out some of these highlights featuring whitewater rafting, beer and gear festival, rock climbing, fly fishing, mountain biking and whitewater kayaking. If you missed out on all the fun this season, remember to plan to head to Ohiopyle State Park in Pennsylvania and visit Wilderness Voyageurs as your Ohiopyle Adventure Headquarters.

So… how many days until kick off 2023?

GRAVEL BIKING WITH JESSE

Learn more about gravel: https://wilderness-voyageurs.com/bike...

Jesse Wilson, one of our bike tour managers, talks about his interest and experience with gravel biking. For Jesse, a gravel bike and backroads are his means to exploration and solitude. When mountain bike trailheads became packed at the height of the pandemic, he started to ride greater distances on gravel forest roads to be able to get away from the crowds and find new adventures.

Soon Jesse found himself riding all over the Canaan Valley in West Virginia routing a gravel bike tour for Wilderness Voyageurs.

EVENTS

Description: What's that sound in the distance? It's the beautiful call of karaoke! Karaoke called and we must answer.

Facebook Events have high engagement with the local community, sharing Falls City Pub’s full live music and event schedule has increased attendance and sales.

TARGET AUDIENCE AND COMMUNITY ENGAGEMENT

Wilderness Voyageurs' target bike tour customer trends older so Facebook is vital for reaching and interacting with important customers. The platform is also a place where community gathers and customers go to get answers to their questions.

GROUPS

As part of a larger kayaking re-targeting campaign, Facebook groups were utilized as a digital gathering space for customers that want to build community and stay engaged with Wilderness Voyageurs’ brand. The goal is customer retention and loyalty.