Learn to kayak re-engagement

ROLE: Strategy, Content Creation, Webpage Development, Email Design, Photography, Copywriting

Wilderness Voyageurs offers whitewater kayaking clinics, instruction, rentals, and expertise at every level of ability. The aim of this initiative is to reconnect with previous Learn to Kayak participants in the recent past and encourage them to become devoted customers. This campaign is specifically tailored to new kayakers and seeks to reignite their interest and involvement in kayaking using the company’s services and products. Our email and digital guide are meant to inspire beginner kayakers to continue their progression in the sport, increase awareness of offerings, and increase clinic bookings.

The Complete Guide to Improving Your Kayaking

Comprehensive digital guide connecting all of our services for customers interested in continuing their kayaking journey.

Service Webpage Overhaul

The previous page dedicated to the Learn to Kayak II program did not accurately communicate the objectives and requirements for the clinic. A page redesign and rewrite helped clarify the user experience and drive bookings.

Targeted Email Campaign

Email promoting the guide, summarizing key services, and introducing a Facebook group for past and future clinic participants.