Beer & Gear Design Contest

ROLE: Strategy, Content Creation, Graphic Design, Webpage Development, Email Design, Photography, Copywriting

Hosted by Wilderness Voyageurs, Beer & Gear is Ohiopyle's premier annual festival. Avid fans compete to be first in line, collecting each year's limited pint glass. In 2023, Jilly organized a pint glass design contest, igniting community engagement and boosting ticket sales. With 25+ entries and a social media buzz, the contest was a clear triumph, adding a fresh spark to Beer & Gear's legacy.

Contest Landing Page

Jilly developed a landing page to direct contest applicants to an online form.

Email & Social Promotion

The contest was launched on both email and social platforms, and saw immediate engagement and clicks.

Winner Announcement

The winner was announced via email and social media. Jilly worked with the winner and glass printer to tweak the design to ensure that it printed well onto the pint glass.

The Final Product

The graphic was successfully printed on the glass with an additional design by Jilly listing all of the brewers involved in the event. Over 500 glasses were distributed at the festival.